What pages should an accountant's website have?

At a minimum: a homepage, a page for each core service (self-assessment, limited company accounts, VAT, payroll, bookkeeping), an about page with real qualifications, a pricing or how-we-charge page, genuine testimonials, and an easy-to-find contact page. Pages aimed at specific clients, like contractors or landlords, help you stand out and rank.

Do I need to show prices on my accountancy website?

You do not have to publish a full price list, but you should explain how you charge. Being open about fixed fees or typical starting points builds trust, saves you time, and filters out enquiries that were never a good fit in the first place.

How much does an accountant's website cost?

Our websites are fixed-price so you know the cost up front, starting at £477 for a Starter site, £1,170 for Growth and £2,370 for Complete. Ongoing care plans start at £27 a month, and SEO or redesigns are quoted per project. No hourly billing and no surprises.

How long does it take to build an accountancy website?

Most of our sites go live within three to six weeks, depending on how much content is ready and how quickly we get feedback. Every build includes a simple admin panel and 30 days of aftercare, and you own your site, domain and data with no lock-in.

Will a new website help me rank on Google?

A well-structured, fast site with clear service pages and strong local SEO gives you a much better chance of ranking than an outdated one. We cannot promise specific positions, but the fundamentals we build in are exactly what search engines and local clients are looking for.

Resources / Websites

Websites for Accountants: What to Include

By Mohammad Javad Samadi·11 February 2026·5 min read

If you run an accountancy practice, your website is often the first thing a prospective client sees long before they ever pick up the phone. So the question of what to include on websites for accountants matters more than most owners think. A neat homepage and a phone number is not enough on its own.

The good news is that a site which actually wins clients does not need to be complicated. It needs to answer the questions people really have, prove you are qualified and trustworthy, and make the next step obvious. Here is what to put on the page, and why each part earns its place.

Start with what your clients are worried about

Most people looking for an accountant are not hunting for the cheapest option. They are trying to work out who they can hand their finances to without lying awake at night. That means your site has to speak to real worries: am I paying too much tax, will I miss a deadline, is my bookkeeping a mess, and can I actually get hold of this person when something goes wrong.

Write in plain English, not jargon. Swap "statutory compliance solutions" for "we file your accounts and tax returns on time." When a sole trader or a small limited company owner lands on your site, they should feel understood within the first few seconds. Everything else you add works better once that feeling is in place.

“Most people choosing an accountant are not comparing spreadsheets. They are deciding who they can trust with their money.”

What to include on websites for accountants

At a minimum, a practice website should cover the core pages below. Each one does a specific job, from ranking in search to answering the question a nervous first-time client is too shy to ask out loud.

Thoughtful website design ties these pages together so the site flows, rather than feeling like a stack of documents bolted on over the years.

→A clear page for each main service, such as self-assessment, limited company accounts, VAT, payroll and bookkeeping, so both people and search engines understand what you do.

→A pricing page, or at least an honest explanation of how you charge, whether that is a fixed monthly fee, a price per return, or a tailored quote.

→An about page with real names, faces and qualifications, not stock photos of strangers in suits.

→Pages for the clients you want more of, like contractors, landlords, hospitality or e-commerce, written in their language.

→Genuine reviews or testimonials, ideally tied to a named business or a recognisable sector.

→A contact page with more than one way to reach you.

Show your credentials and build trust

Accountancy is a trust business, so the proof matters. Display your professional body clearly, whether that is ICAEW, ACCA, AAT or CIMA, along with any licences and your anti-money-laundering supervision. If you work with specific software such as Xero, QuickBooks or FreeAgent, say so, because plenty of clients search by the tools they already use.

Be upfront about fees, too. You do not have to publish a full price list, but explaining how you charge removes a major barrier and quietly filters out the wrong enquiries. Our own fixed prices exist for the same reason: people relax when they can see the cost before they commit to anything.

Make it easy to get in touch

You would be surprised how many accountancy sites bury the phone number and hide behind a single contact form. Give people options: a visible phone number, an email address, a short enquiry form, and ideally a way to book a call directly. Ask only for what you need on the form, because a name, an email and a one-line reason for getting in touch is plenty to start a conversation.

If you serve a mix of clients, a simple question like "are you a sole trader, limited company or landlord?" helps you prepare before the first call. And when someone is finally ready to talk, do not make them hunt for you. Put a clear route to get in touch on every page.

Help local clients find you

Many small businesses still want an accountant they can meet, or at least one who clearly understands their area. That makes local search valuable. Claim and complete your Google Business Profile, keep your name, address and phone number consistent everywhere online, and build content around the places and sectors you actually serve.

Strong local SEO means that when someone nearby searches for "accountant near me" or "small business accountant," you have a fair chance of appearing. Most of those searches happen on a phone, so your site has to load quickly and read well on a small screen or the click is wasted.

Keep it accurate all year round

An accountancy website is never quite finished. Tax thresholds change, deadlines shift, and Making Tax Digital keeps moving the goalposts. A page that still quotes last year's allowances quietly chips away at your credibility with exactly the people you are trying to win over.

This is where a simple maintenance routine pays off. A care plan keeps the software updated, the content current and the site backed up, so you are not scrambling to patch things together in the middle of self-assessment season.

Key takeaways

✓Write for worried clients, not other accountants. Plain English beats jargon every time.
✓Cover the essentials: clear service pages, real credentials, honest pricing and easy contact.
✓Local SEO and a fast, mobile-friendly site help nearby businesses actually find you.
✓Keep tax figures and deadlines current so your site stays credible all year.